Taco Bell Goes Dark On Social Media, Now Has Mobile Ordering. A Nation Of Digestive Systems Weep

Posted: October 28, 2014 in Food
Tags: , , , ,

tacobell

Eater- Social media sites are abuzz with the news that Taco Bell has blacked out its online presence in an effort to promote its new app, rumored to be launching later today. Taco Bell changed its Twitter handle to @totallynothere so as to make it appear that it has erased all content. Its official Twitter account has been blacked out. Content on the company’s Facebook page has been deleted and all images have been blacked out. On Instagram, Taco Bell released a series of black and white text-based images with the hashtag #onlyintheapp. Taco Bell’s website, a hub for its menu, franchisee information, press releases, and investor news, has also been blacked out.

Rumors have been swirling about Taco Bell’s new app since news of its forthcoming release was announced earlier this year. Though fans may be able to connect to each other via the mobile app, its unlikely to replace Taco Bell’s Twitter, Instagram, and Facebook presence for good. The app will push Taco Bell ahead of some of its competitors by allowing users to order food ahead, and by notifying users of when their order is ready to be picked up. Payment options will also be streamlined through the app, though its unclear if Taco Bell has partnered with a related service such as Square or Apple Pay or if it has designed its own payment processing system.

This is an absolute game changer for fast food.  I always found it fascinating that people could get stoned and make a rational decision at Taco Bell.  Whenever I go there sober, I turn into a pile of mush just staring at all the options on the menu.  Finally I just enter freak mode and order a chalupa, a Dorito taco, and a few random sides.  Now you can pick as many items as you would like right as the THC is entering your brain.  What a time we live in.  There are three clear winners from this announcement:

1. Taco Bell (duh)- More time to order = more food ordered.  It really is that simple.  Have you ever ordered Chinese food with a group of people?  It goes from everyone ordering their own meal to just a complete food orgy.

2. Big and Tall stores- These places are about to gain a bunch of some new customers because of #1.  Winter weather + Taco Bell mobile ordering = Biggest bulking season ever.

3. Plumbers- I don’t think I really need to explain this one.  But instead of blacking out their social media, I think they should have given away black toilet seats.  It is about to get very real in bathrooms across our great nation.

Toilet Seat1-800x800

 

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